Understand how marketing should serve your business.

Know where to spend, who to hire, 

and how to know if it’s working.

We know you have 200 other fires to put out.

PandaInTheCity was created with that in mind.
Not as a blog. Not quite a podcast. But as a practical intervention.

Each edition offers:
– A 10-minute audio briefing: concise, actionable information.
– A visual mind map and summary: structure for your brain and wallet.

Start with our top 3
most-requested content

Everything we share is grounded in:

– Insights from founders or marketers with 5+ years of results.
– Evidence-based research across 8,000+ brands.

How much you want to grow determines how much you spend. Your category and stage define how you spend it.

Startups need closers. Scale-ups need converters. Brands need strategists.

Brand? Measure pull (share of search, inbound). Performance? Measure yield (CPA, ROAS, CVR).