For founders with a business to run and no time to debug their marketing.
10-minute debriefs that show you what works, and what’s a waste of your money.
So when you invest in marketing, you’ll know:
Why it matters. Where to invest. Who to hire. And how to tell if it’s actually working.
But you’re not sure why.
So you hire someone.
They start making noise.
You look at the work, and you can sense something’s off.
That’s because most of it is.
Marketing is an investment when you understand what it’s for.
Otherwise, it’s just an expense.
You know you need marketing
Coming soon.
10-minute debriefs
10-minute audio debriefs with the people behind the brands you remember.
Eating big fish
Challenger case studies and how they outsmarted bigger budgets.
The foundations of marketing
Positioning, pricing, product, place and then comms.
What not to do
A brutally honest look at the most common mistakes made by brands.